VELVET
EDITION
JOY BOY by NIGEL GOH
Velvet Edition
2026 · Handcrafted Art Toy
Edition of 10 · Certificate of authenticity included
CRAFTED
WITH CARE
Materials: Resin, acrylic paint, satin and gloss varnish
Dimensions: 16 cm
The Exploration of Void series is an introspective look into the self and the feelings of emptiness that we sometimes feel inside. Through this series, we explore ways that the self finds meaning to sustain its journey through life.
Joy Boy signifies our endless pursuit for comfort through the material, as a means to fill the emptiness we feel deep within our hearts. We toil tirelessly to gain the power to purchase the objects of our desires, yet it is this very effort that adds a strain to the self.
The material acts as our source of motivation and fuel. Joy and warmth radiate from the core and spreads throughout Joy Boy, giving him the protection needed to fight the humdrum of life.
Yet all too soon, this energy is depleted.
Joy Boy must continue his quest to attain the next object of desire to keep the fire burning — or risk falling prey to the growing emptiness.
Every Soda Ranger carries a void within its body — the emptiness we all carry, waiting for someone to notice it.
ALONE
POUR
TOGETHER
The soda fills that space with a small joy — a familiar ritual that signals it's time to pause and share a round.
A ranger is never just one. They come together as a squad, united by a single mission — the mission is joy.
Nigel Goh is a Singapore born multidisciplinary artist based in Helsinki and the co founder of Atom Toys. His work is guided by a single idea the void and the small joys that fill it.
Each character carries a symbolic void within its body, representing the emotional spaces that appear in everyday life. Inside that void sits a small joy, a gentle reminder to appreciate the small wins and quiet comforts we often overlook.
Nigel works across both digital and physical mediums to translate this concept into characters that feel personal and reflective. His approach is inspired by the quiet joy found in Finnish culture, where stillness, small moments, and subtle details hold meaning.
Through Atom Toys, he continues to develop a world that encourages people to slow down, reconnect with themselves, and fill their own voids with the small joys that make life feel lighter and more human.
FAQ
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